{"id":421,"date":"2021-10-11T21:01:10","date_gmt":"2021-10-12T02:01:10","guid":{"rendered":"http:\/\/www.conexiongrafica.net\/blog\/?p=421"},"modified":"2025-07-14T22:10:45","modified_gmt":"2025-07-15T03:10:45","slug":"instagram","status":"publish","type":"post","link":"http:\/\/www.conexiongrafica.net\/blog\/instagram\/","title":{"rendered":"Tu negocio deber\u00eda estar en instagram"},"content":{"rendered":"

Con\u00a0300 millones de usuarios activos por mes, Instagram ya no es m\u00e1s la red social de\u00a0los paisajes y las comidas. Se trata de una comunidad \u00edntegramente enfocada en\u00a0el poder de la narraci\u00f3n visual (storytelling).\u00a0*<\/p>\n

Pero, en s\u00ed … qu\u00e9 es Storytelling?<\/strong><\/h2>\n

Storytelling es\u00a0el arte de contar una historia. La creaci\u00f3n y aprovechamiento de una atm\u00f3sfera m\u00e1gica a trav\u00e9s del relato. En Marketing es una t\u00e9cnica que\u00a0consiste en conectar con tus usuarios, ya sea a viva voz, por escrito, o a trav\u00e9s de una historia con su personaje y su trama.<\/p>\n

Esta capacidad de contar historias, as\u00ed como el arte que va asociado a \u00e9sta, es de las m\u00e1s antiguas que existen:\u00a0conectar emocionalmente a trav\u00e9s de una historia, dejar que te lleguen y toquen el coraz\u00f3n y la cabeza, el cuerpo y el esp\u00edritu: lo racional y lo instintivo, es as\u00ed como se genera engagement (compromiso \u00f3 enganche dicho de una manera m\u00e1s sencilla).<\/p>\n

y … \u00bfEngagement?<\/strong><\/h3>\n

El engagement es la capacidad de un producto (una marca, un blog, una aplicaci\u00f3n) de\u00a0crear relaciones s\u00f3lidas y duraderas con sus usuarios\u00a0generando ese compromiso que se establece entre la marca y los consumidores. Cuanto m\u00e1s sepamos sobre el usuario, mejores t\u00e1cticas podremos implantar para que esa relaci\u00f3n sea s\u00f3lida y duradera.**<\/p>\n

Definidos los conceptos, instagram es la herramienta que esta enlazando un considerable n\u00famero de personas a diario y, como todo lo que esta pegando fuerte, se constituye en una gran oportunidad para dar a conocer tus productos o servicios.<\/p>\n

\"Instagram-Feed-Mockup\"<\/p>\n

Las personas recurren a Instagram en busca de inspiraci\u00f3n y con el objetivo de descubrir contenido que les resulte interesante, incluido el de marcas y empresas. De igual manera que en Facebook tenemos la posibilidad de crear anuncios pagos y aunque su atractivo principal es la difusi\u00f3n de fotograf\u00eda y video en el feed principal unas de las funciones que m\u00e1s generan interacci\u00f3n son las historias o instagram stories, las transmisiones en vivo o instagram lives y la posibilidad de estar en contacto directo con las marcas a trav\u00e9s de los mensajes directos.<\/p>\n

Algunos tips*:<\/strong><\/h3>\n
    \n
  1. Capturar cosas que son interesantes para la marca y para el cliente potencial. Es decir, alinear las im\u00e1genes que vas a mostrar con los intereses de tu cliente potencial.<\/li>\n
  2. Cultivar un\u00a0sentido visual \u00fanico.<\/li>\n
  3. Crear\u00a0im\u00e1genes provocadoras, que generen interacci\u00f3n.<\/li>\n
  4. Contar historias\u00a0a trav\u00e9s de las fotograf\u00edas \/ videos.<\/li>\n
  5. Compartir una\u00a0visi\u00f3n del mundo diferente.<\/li>\n<\/ol>\n

    Un plus important\u00edsimo es que similar a facebook blueprint, instagram cuenta con\u00a0cursos de formaci\u00f3n en internet gratuitos para comprender mejor c\u00f3mo utilizar Instagram para consolidar tu empresa.<\/p>\n

    \"instagram<\/p>\n

    Fuente: Sitio oficial de Instagram para empresas<\/a><\/p>\n

    \n

    Recuerda: En internet el contenido es el rey … pero la interacci\u00f3n es la reina \ud83d\ude09<\/p>\n<\/blockquote>\n

    * SocialTools.me
    \n** 40defiebre (Con algunas modificaciones)<\/p>\n","protected":false},"excerpt":{"rendered":"

    Con\u00a0300 millones de usuarios activos por mes, Instagram ya no es m\u00e1s la red social de\u00a0los paisajes y las comidas. Se trata de una comunidad \u00edntegramente enfocada en\u00a0el poder de la narraci\u00f3n visual (storytelling).\u00a0* Pero, en s\u00ed … qu\u00e9 es Storytelling? Storytelling es\u00a0el arte de contar una historia. La creaci\u00f3n y aprovechamiento de una atm\u00f3sfera […]<\/p>\n","protected":false},"author":1,"featured_media":420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5,8,1],"tags":[31,30,32],"class_list":["post-421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-social","category-tips","tag-instagram","tag-redes-sociales","tag-storytelling"],"yoast_head":"\nTu negocio deber\u00eda estar en instagram - NewsWeb | Blog de Conexi\u00f3n Gr\u00e1fica<\/title>\n<meta name=\"description\" content=\"Sabes por qu\u00e9 razones tu negocio deber\u00eda estar en instagram? hoy te contamos algunas y te damos unos tips interesantes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.conexiongrafica.net\/blog\/instagram\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tu negocio deber\u00eda estar en instagram - NewsWeb | Blog de Conexi\u00f3n Gr\u00e1fica\" \/>\n<meta property=\"og:description\" content=\"Sabes por qu\u00e9 razones tu negocio deber\u00eda estar en instagram? 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